Prescription for Change
Early in their medical careers, Stanford University trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields quickly recognized that dermatologist treatment for many of the most common skin concerns was not available to most people. They also recognized that these concerns made people feel less confident, self-conscious, and generally less happy than those with beautiful, clear complexions.
With a passion for solving the skin concerns that affect most people at some point in their lives, the doctors developed a comprehensive regimen-based treatment for mild to
moderate acne that could be sold without a prescription.
And with the boldness to step out of the clinic and onto the television set, Dr. Rodan and Dr. Fields created an unprecedented success in the skincare industry.But
it wouldn’t stop there.
In their on-going medical practices, Doctors Rodan and Fields could see there are so many more common skin care needs beyond acne. They could also see the confusion in the marketplace as so many companies make so many promises with the latest ingredient du jour. This compelled the doctors to address the continuing need to help people get real care for a range of skin care needs through their regimen-based approach to skincare.
Prestige skincare that breaks the glass counter barrier
As Dr. Rodan and Dr. Fields created their new Rodan + Fields skincare products to extend their vision of bringing dermatology-based skin treatment to everyone, they were immediately courted by leading prestige retailers. And while the doctors almost immediately found themselves with a leading dermatologist brand in top tier department stores, they quickly realized their vision could never be fully realized when kept under glass.
In an unprecedented move, Rodan + Fields became the first prestige skincare line to exit the department store for the world of direct selling.
A direct selling opportunity with a four star reputation
The Rodan + Fields business opportunity launches with a brand report card unlike any other. Inherent in the Rodan + Fields direct selling brand is the reputation of two of the most highly regarded leaders in the world of skincare. Their track record among their dermatology peers, as skincare product developers, and as opinion leaders in the beauty press are all part of the assets that work to support Rodan + Fields Consultants as they set forth to introduce others to the benefits of the products, the product-support programs, and the potential lifestyle benefits of the business opportunity.