{"id":2912,"date":"2023-09-01T09:00:00","date_gmt":"2023-09-01T09:00:00","guid":{"rendered":"https:\/\/www.rodanandfields.com\/en-us\/blog\/?p=2912"},"modified":"2026-07-30T02:05:06","modified_gmt":"2026-07-30T02:05:06","slug":"rodan-fields-business-changes-and-what-they-mean-for-you","status":"publish","type":"post","link":"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/","title":{"rendered":"Rodan + Fields&#8217; Business Changes &#038; What They Mean for You"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#Were_Changing_Our_Business_Model_%E2%80%93_What_It_Means_for_You\" >We\u2019re Changing Our Business Model \u2013 What It Means for You:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#To_learn_more_about_how_were_updating_our_business_model_read_the_FAQ_below\" >To learn more about how we\u2019re updating our business model, read the FAQ below.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#What_happened_with_Rodan_and_Fields\" >What happened with Rodan and Fields?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#Is_Rodan_Fields_a_pyramid_scheme\" >Is Rodan + Fields a pyramid scheme?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#Is_Rodan_Fields_a_multi-level_marketing_business_or_MLM\" >Is Rodan + Fields a multi-level marketing business or MLM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#What_is_Rodan_Fields_new_business_model\" >What is Rodan + Fields&#8217; new business model?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#Why_did_Rodan_Fields_decide_to_move_away_from_its_previous_business_structure\" >Why did Rodan + Fields decide to move away from its previous business structure?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#What_benefits_will_this_new_model_offer_to_Customers\" >What benefits will this new model offer to Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#Will_the_product_availability_or_quality_change_with_this_new_model\" >Will the product availability or quality change with this new model?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#Is_there_a_monthly_fee_to_be_a_Rodan_and_Fields_Consultant\" >Is there a monthly fee to be a Rodan and Fields Consultant?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#How_much_do_Rodan_and_Field_Brand_Consultants_make\" >How much do Rodan and Field Brand Consultants make?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/#What_can_Customers_expect_from_Rodan_Fields_moving_forward\" >What can Customers expect from Rodan + Fields moving forward?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Were_Changing_Our_Business_Model_%E2%80%93_What_It_Means_for_You\"><\/span>We\u2019re Changing Our Business Model \u2013 What It Means for You:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our business model is evolving to an affiliate powered, direct-to-consumer approach to align with the evolving nature of the market and the changing needs of our Customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From day one, we have been driven by a mission to uplift people by helping them achieve their best possible skin and hair. This motivation remains the foundation of everything we do. It is rooted in the quality of our products and fueled by our more than 15 years to help us become the #1 Premium Skincare Regimen Brand in North America for 6 consecutive years<sup>1<\/sup>, 2018 \u2013 2023, #1 Premium Acne Brand in North America for 6 consecutive years<sup>2<\/sup>, 2018 \u2013 2023, and the #1 Lash Serum Brand in the U.S.<sup>3<\/sup> in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our passion has always been and will always be: delivering products with transformative results. In 2024 we transitioned from a multi-level marketing model to an affiliate powered, direct-to-consumer model to make it easier than ever for more people to discover and fall in love with our dermatologist-created products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a Customer, you can continue to purchase products directly through rodanandfields.com or through a knowledgeable Brand Consultant\u2019s personal website. We are more focused than ever on making it easier for our brand lovers to buy our personalized, award-winning products that deliver visible results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_learn_more_about_how_were_updating_our_business_model_read_the_FAQ_below\"><\/span>To learn more about how we\u2019re updating our business model, read the FAQ below.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_happened_with_Rodan_and_Fields\"><\/span>What happened with Rodan and Fields?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As of September 1st, 2024, Rodan + Fields transitioned to an affiliate-powered direct-to-consumer business model. This change simplifies how customers discover and engage with our products, while still benefiting from the passion and knowledge of our Brand Consultants. As always, you can purchase directly through rodanandfields.com or through our Brand Consultants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Rodan_Fields_a_pyramid_scheme\"><\/span>Is Rodan + Fields a pyramid scheme?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No. Pyramid schemes are illegal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Rodan_Fields_a_multi-level_marketing_business_or_MLM\"><\/span>Is Rodan + Fields a multi-level marketing business or MLM?<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No. We\u2019ve recently implemented a direct-to-consumer model to simplify how you shop for Rodan + Fields products. This model makes it easier to browse, discover and engage with our products online while still benefiting from the passion and knowledge of our Brand Consultants. As always, you can purchase directly through rodanandfields.com or through our Brand Consultants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Rodan_Fields_new_business_model\"><\/span>What is Rodan + Fields&#8217; new business model?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve recently implemented a direct-to-consumer model to simplify how you shop for Rodan + Fields products. This model makes it easier to browse, discover and engage with our products online while still benefiting from the passion and knowledge of our Brand Consultants. As always, you can purchase directly through rodanandfields.com or through our Brand Consultants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_Rodan_Fields_decide_to_move_away_from_its_previous_business_structure\"><\/span>Why did Rodan + Fields decide to move away from its previous business structure?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This shift will help us reach a broader audience, allowing brand lovers to shop from our website or purchase from our Brand Consultants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_benefits_will_this_new_model_offer_to_Customers\"><\/span>What benefits will this new model offer to Customers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re making it easier for everyone to purchase our dermatologist-created products that deliver transformative results No matter how you purchase products, this new model will make it easier for you to find the right products at the right price for your skin and haircare needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Will_the_product_availability_or_quality_change_with_this_new_model\"><\/span>Will the product availability or quality change with this new model?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely not. This updated model is specifically designed to streamline how you shop and purchase Rodan + Fields products. Our product formulas remain science-backed and dermatologist-created to deliver transformative results for different skin and hair types, ages, and life stages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will continue to select the most effective ingredients available and evaluate them for safety, quality, and efficacy to develop proprietary blends that are formulated for maximum stability and results and validated by using real people and zero animal testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_there_a_monthly_fee_to_be_a_Rodan_and_Fields_Consultant\"><\/span>Is there a monthly fee to be a Rodan and Fields Consultant?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rodan and Fields Brand Consultants pay a $9.99 annual renewal fee in the US, which includes a personal website and reporting tools. Brand Consultants receive a 30% commission on all affiliate sales via the simplified new affiliate program. We are not accepting new Brand Consultants at this time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_do_Rodan_and_Field_Brand_Consultants_make\"><\/span>How much do Rodan and Field Brand Consultants make?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As part of our business model transition, Rodan + Fields Brand Consultants now earn a 30% affiliate commission on all sales, with no limit. Additionally, Brand Consultants enjoy a 30% discount on all products, and free shipping for their product purchase over $40 in the US.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_can_Customers_expect_from_Rodan_Fields_moving_forward\"><\/span>What can Customers expect from Rodan + Fields moving forward?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For nearly 20 years, we have helped more than 12 million people achieve transformative skin and hair care results through clinically tested and award-winning products. Our mission continues to be providing life-changing confidence through our high-quality and personalized product recommendations that help you achieve your best possible skin and hair.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><p style=\"font-size:0.8em;\"><sup>1<\/sup>Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail value RSP terms; all channels, Premium Skin Care Sets\/Kits.<br><br><sup>2<\/sup>Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail value RSP terms; all channels, Premium Acne Treatments including Acne Treatments sold as part of Sets and Kits.<br><br><sup>3<\/sup>Source: Euromonitor International Limited; Beauty and Personal Care 2024 Edition, retail value RSP terms; all channels; Lash Serum including Lash Serum products sold as part of Sets and Kits.<\/p><\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"Rodan + Fields' Business Changes & What They Mean for You\",\n  \"description\": \"Our business model is evolving to an affiliate powered, direct-to-consumer approach to align with the evolving nature of the market and the changing needs of our Customers.\",\n  \"image\": \"https:\/\/www.rodanandfields.com\/en-us\/blog\/wp-content\/uploads\/2024\/09\/rodan-fields-logo.jpg\",\n  \"articleSection\": \"R+F Press\",\n  \"keywords\": \"Rodan and Fields business, Rodan and Fields business model, Rodan and Fields MLM\",\n  \"inLanguage\": \"en-US\",\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"The R+F Source Blog\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/www.rodanandfields.com\/en-us\/blog\/wp-content\/themes\/skincare_source\/images\/the-skincare-source-logo3.svg\"\n    }\n  },\n  \"datePublished\": \"2024-09-01\",\n  \"dateModified\": \"2024-09-01\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/\"\n  }\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re Changing Our Business Model \u2013 What It Means for You: Our business model is evolving to an affiliate powered, direct-to-consumer approach to align with the evolving nature of the market and the changing needs of our Customers. From day one, we have been driven by a mission to uplift people by helping them achieve&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rodan + Fields Business Changes: What They Mean for You<\/title>\n<meta name=\"description\" content=\"Rodan + Fields business model changes explained: what is changing, when, and what it means for Consultants and customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rodan + Fields Business Changes: What They Mean for You\" \/>\n<meta property=\"og:description\" content=\"Rodan + Fields business model changes explained: what is changing, when, and what it means for Consultants and customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/uncategorized\/rodan-fields-business-changes-and-what-they-mean-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"The Skincare Source\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rodanandfields\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T02:05:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rodanandfields.com\/en-us\/blog\/wp-content\/uploads\/2024\/09\/rodan-fields-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"R+F Experts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RodanFieldsHQ\" \/>\n<meta name=\"twitter:site\" content=\"@RodanFieldsHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"R+F Experts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rodanandfields.com\\\/en-us\\\/blog\\\/uncategorized\\\/rodan-fields-business-changes-and-what-they-mean-for-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rodanandfields.com\\\/en-us\\\/blog\\\/uncategorized\\\/rodan-fields-business-changes-and-what-they-mean-for-you\\\/\"},\"author\":{\"name\":\"R+F Experts\",\"@id\":\"https:\\\/\\\/www.rodanandfields.com\\\/en-us\\\/blog\\\/#\\\/schema\\\/person\\\/68da7c009d217b2f32129bf1b2eaebdd\"},\"headline\":\"Rodan + Fields&#8217; 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