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Fastest Growing Skincare Brand in the U.S. Set to Disrupt Australian Beauty Industry
Sydney, Aus. — April 5, 2017 — Rodan & Fields, LLC (“Rodan + Fields”), the prestige, dermatology-inspired skincare brand today confirms its launch into the Australian market in May 2017. Coinciding with this launch, the brand also announced it is the #1 skincare brand in the U.S. in 2016° as tracked by Euromonitor International Ltd. (“Euromonitor”) — publishing the world’s most comprehensive market research on the skincare industry.
Celebrating another major milestone by achieving more than $1 billion in revenue in the U.S. in 2016, the disruptive skincare brand is passionate about bringing their life-changing skincare products to consumers in the Australian market. This is the brand’s first step in expanding outside of North America.
“We are thrilled to bring the #1 skincare brand in the U.S. in 2016° and life-changing skincare products to Australian women,” said Diane Dietz, President and Chief Executive Officer. “Rodan + Fields has the unique ability to leverage our high-touch, high-tech platform and powerful Consultant community to bring our innovative products to customers globally. We look forward to providing quality skincare to new audiences as we enter additional markets.”
Rodan + Fields was founded by Dr. Katie Rodan and Dr. Kathy Fields, with the mission of giving consumers the best-looking skin of their lives. The brand is a result of the doctors’ belief that healthy skin empowers women to feel confident. The Regimen-based skincare is simple-to-use and offers consumers access to the right ingredients, in the right formulation and in the right order, delivering visibly transformational results. Born in the digital era and designed to directly reach consumers where they live and shop via mobile and social networks, more than a million customers have experienced the benefits of Rodan + Fields in the U.S.
“As dermatologists, women, and product developers, we have a perspective that is totally different from traditional skincare or pharmaceutical companies. Our personal experience has enabled us to understand how skin issues impact self-confidence and self-esteem,” says Dr. Katie Rodan. “Our regimen based system, used every day, makes a positive, visible difference in how skin looks as it ages. We are thrilled to bring our results-based approach to Australian consumers,” Dr. Kathy Fields concludes.
The brand’s arrival in Australia has been highly-anticipated by consumers for months. Since the Company’s Australian website went live in December of 2016, thousands of women have expressed interest in buying and selling Rodan + Fields products, evidence that the Company’s strong word-of-mouth extends to consumers globally.
About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields’ dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are changing the way people engage in the skincare category, shop for products and care for their skin. In 2007, the Company made the unprecedented move out of department stores and into the world of community commerce in order to realize the doctors' vision for providing the closest cosmetic alternative to a professional skincare experience outside of a medical office and, in the process, empowering entrepreneurial opportunity. Products are available through Rodan + Fields Independent Consultants and at www.rodanandfields.com.au.
Rodan + Fields Regimens
Committed to bringing life-changing, dermatology-inspired skincare to the home, Rodan + Fields is backed by clinically demonstrated results, designed to take the guesswork out of skincare. Each line works to address all aspects of a skin concern and fight environmental aggressors to deliver visible, clinically tested results. Launching in Australia are three Rodan + Fields Regimens:
REDEFINE, RRP $272: Featuring four products (Daily Cleansing Mask, Pore Minimizing Toner, Triple Defence Treatment SPF 15, Overnight Restorative Cream) to replenish, hydrate and address appearance of lines, pores and a loss of firmness by visibly redefining skin texture.
REVERSE, RRP $259: Featuring four products (Deep Exfoliating Wash, Intensive Brightening Toner, Dual Active Brightening Complex, Shield Brightening Lotion SPF 15) to reveal brighter, more even-looking skin by diminishing the appearance of dark spots, dullness and discolouration.
SOOTHE, RRP $232: Featuring four products for sensitive skin (Gentle Cream Wash, Sensitive Skin Treatment, Moisture Replenishing Cream, Calming Lotion SPF 15) to calm complexion, improve skin texture, restore moisture and neutralise environmental irritants.
Rodan + Fields® will launch in Australia in 2017 and will be available for purchase from www.rodanandfields.com.au.
°Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 28, 2017.
Megan Carroll, Allison+Partners