Why did Rodan+Fields develop ENHANCEMENTS Active Hydration Replenishment?

Our Doctors recognize that besides sunscreen the next priority for getting and keeping great skin is daily hydration — but the right kind of hydration.  As an answer to dry and aging skin on the body, Rodan + Fields Research and Development team developed ENHANCEMENTS Active Hydration Body Replenish.

Assaults to skin include:  Natural aging, hormonal changes, environmental challenges in winter, in summer, when using a sauna, swimming in a pool, playing sports, sweating (salt), or exposure to sun and/or wind with very little protection.  Skin becomes dry, dull, and rough from extreme weather conditions, indoor heating and air conditioning, and pollution. Natural aging processes slows cell turnover, dead skin cells build-up making skin look and act older.

This unique light-weight cream delivers an immediate increase in hydration the first time you apply it and delivers continuous hydration throughout the day. The additional benefits of Jojoba, Coconut Oil, and Shea Butter help lock in hydration while conditioning the skin for lasting benefits over time.