Powerful water magnets quench dryness by adding hydration to the skin’s surface. The best ingredient to achieve this is Glycerin. Unfortunately, Glycerin is sticky by nature so most formulas contain only 1-3% Glycerin, making them less effective. Our Research and Innovation team created a new molecule to deliver 30% Glycerin in lightweight formula. Using Active Hydration Body Replenish daily will help skin look softer, smoother, younger, more nourished and radiant.