HOW DID YOU DECIDE WHICH SHADES TO ADD TO RADIANT DEFENSE?

We surveyed thousands of people and used multiple factors to help us decide which shades to add to the Radiant Defense line up.

  • In-home use test more than 700 women identified shade gaps within the existing range
  • Internal and external research to identify shade gaps
  • A post-launch survey of more than 2,500 Consultants and PCs to identify additional shades that were desired