Category Archives: ENHANCEMENTS

ENHANCEMENTS FAQs

WHAT IS ENHANCEMENTS BROW DEFINING BOOST?

ENHANCEMENTS Brow Defining Boost is a multi-tasking tinted fiber gel that perfects the look brows in one single step to instantly enhance brow color and shape. It features Lash Boost Technology along with other key ingredients that nourishes brows for the appearance of fuller, thicker and more defined brows immediately and over time.  Comes in 4 shades (Light, Medium, Dark and Black).

WHAT DOES ENHANCEMENTS BROW DEFINING BOOST DO?

Eyebrows frame the face, and bold, beautiful brows can increase confidence, while thin or sparse brows can keep you from looking your best. From the creators of Lash Boost, Brow Defining Boost uses proprietary Lash Boost Technology along with other key ingredients to nourish brows, and amplify brow’s appearance of fullness and thickness instantly and over time. Our volumizing gel defines and perfects the look of brows in one single step with tint and fibers. Customizable and buildable coverage for a natural or dramatic look.

HOW DO I SELECT THE CORRECT SHADE OF ENHANCEMENTS BROW DEFINING BOOST?

ENHANCEMENTS Brow Defining Boost is available in four shades. It is recommended to choose a shade based on your hair color.

o             Light: Taupe for light to dark blonde hair

o             Medium: Soft brown for light to medium brown hair

o             Dark: Deep brown for medium to dark brown hair

o             Black: Ebony for dark brown to black hair

For a more natural brow, choose a color that matches your hair color or a bit lighter. This will give the brows the appearance of fullness and definition. To create a multidimensional effect, mix and match two shades matching the lightest and darkest colors in your hair.

HOW LONG DOES IT TAKE TO SEE RESULTS FROM BROW DEFINING BOOST?

You will see the appearance of fuller and thicker eyebrows immediately after application. Brow Defining Boost tints and sculpts to enhance hair color, conceal grey hairs, fill and define for fuller looking brows all day. However, it is recommended to use Brow Defining Boost daily to continuously nourish brows for best results to achieve the appearance of fuller, thicker more defined brows without any product on.

HOW DO I USE ENHANCEMENTS BROW DEFINING BOOST?

Brow Defining Boost should be used daily in the morning after your skincare routine. Apply in short, upward strokes to define and shape brows into place. With the precision tip, fill in any gaps and shape the brow tail.

Pro Tip:  Ensure the fibers of the Tinted Brow Volumizing Gel touches skin for the maximum effect of the appearance of fuller brows.  For best ongoing results, remember to use consistently every day for the maximum effect of the appearance of fuller brows.

Warnings: For external use only. Avoid getting in the eye; in the event of direct contact, rinse with cool water. If irritation occurs, discontinue use. Consult with your physician before use if you are pregnant or nursing, being treated for any eye-related disorder or undergoing cancer treatment. Not intended for use on eye lashes. Keep out of reach of children.

MY APPLICATOR DOESN’T HAVE ENOUGH PRODUCT ON IT- IS IT DRIED OUT?

The pro-applicator was designed especially for an easy to use, buildable application.

Working with short upward strokes on the brow ensures a natural look instead of having too much product deposited at once or hard to remove mistakes.  If you desire a bolder, more defined look, re-dip the pro-applicator and reapply to build more product onto the brows.

CAN I USE ENHANCEMENTS BROW DEFINING BOOST WITH SKINCARE PRODUCTS?

Yes, follow all the steps in your Rodan + Fields Regimen. The brow area should be completely clean and dry. Apply ENHANCEMENTS Brow Defining Boost as directed.

If you are looking for a skincare routine, try one of our multi-step skincare regimens that target a primary skin concern. They’re easy to use and take the guesswork out of skincare by delivering our Multi-Med Therapy approach — the right ingredients, in the right formulations in the right order — for visible results.

  • REDEFINE Regimen addresses the look of fine lines, pores and loss of firmness
  • REVERSE Brightening Regimen brightens and visibly evens skin tone, including dark marks and uneven pigmentation
  • UNBLEMISH or SPOTLESS Regimens control adult and fight teen acne plus help prevent future breakouts
  • SOOTHE Regimen gently calms sensitive skin while reducing visible redness
  • RECHARGE Regimen balances, boosts and defends visibly dull, blotchy dehydrated skin caused by daily stressors

WILL FACE MAKEUP INTERFERE WITH ENHANCEMENTS BROW DEFINING BOOST?

No, it will not. In fact, RADIANT DEFENSE Perfecting Liquid SPF 30 is the perfect four-in-one tinted skincare that looks like makeup but acts like skincare. It delivers instant coverage and promotes naturally smoother + more radiant skin over time.

Use daily to:
NEUTRALIZE skin-dulling environmental aggressors
REPAIR natural moisture barrier for smoother skin
PROTECT against sun rays for healthier skin
PERFECT complexion for instant glow

CAN I USE OTHER EYE CREAMS WITH ENHANCEMENTS BROW DEFINING BOOST?

Yes, ENHANCEMENTS Active Hydration Bright Eye Complex is an ideal complement to beautiful brows. Bright Eye Complex is a brightening, hydrating eye cream that targets signs of stress and fatigue by illuminating and soothing the thin, fragile skin around the eyes. This gel eye cream hydrates the under-eye skin and improves the appearance of under-eye puffiness over time for a more resting look.

Additionally, REDEFINE Multi-Function Eye Cream is an eye cream that visibly improves fine lines and signs of aging around the eye area. Designed for the delicate skin around the eye area, this eye cream hydrates and firms the skin’s appearance and diminishes the look of fine lines and wrinkles.  This eye cream, too, can also be used with ENHANCEMENTS Brow Defining Boost.

IS ENHANCEMENTS BROW DEFINING BOOST SAFE FOR USE NEAR MY EYES?

Yes, ENHANCEMENTS Brow Defining Boost has been consumer tested and found to be safe plus non-irritating. However, with any cosmetic product, some individuals may report temporary irritation, which normally disappears after continued use.

If you experience slight irritations, discontinue use for a day or longer then:

  1. Patch test: On clean and dry skin apply a small amount of Brow Defining Boost on a small area of the eyebrow or the inside of your forearm. Observe skin for 24 hours to determine the skin acclimation.
  2. Reduce frequency of application to every other day until irritation no longer exists. Then go back to daily application.

If minor irritation persists or any severe irritation occurs, discontinue use and seek medical advice.

WHAT IS THE DIFFERENCE BETWEEN EYEBROW TINTING, MICROBLADING AND ENHANCEMENTS BROW DEFINING BOOST?

Eyebrow tinting and microblading are very different from ENHANCEMENTS Brow Defining Boost, which is a cosmetic product that tints and sculpts to enhance hair color, conceal grey hairs, fill and define for fuller, thicker looking brows all day. With continued daily use, your natural brows will appear fuller and thicker even without product. Brow Defining Boost is not a semi-permanent tattoo, it removes easily with makeup remover and is meant to be used every day. With daily use, our tinted brow gel defines and perfects the look of brows in one single step. It is customizable and has buildable coverage for a natural or dramatic look.

 

Eyebrow tinting is the process of applying semi-permanent dye to the brow which is smoothed over your brows to shape and define your natural arches. Unlike microblading, that is a form of tattoo artistry — which is where fine hair strokes are tattooed onto your skin — eyebrow tinting is more about enhancing your natural brows. A brow tint isn’t going to cover any sparse patches or gaps, but it will help define the hair you do have. The process typically takes around 10 to 15 minutes at a salon lasts three to eight weeks. Microblading is a form of tattoo artistry where pigment is implanted under your skin with a manual handheld tool. It is also semi-permanent and lasts three to eight months. All three options achieve the look of fuller, thicker, more defined brows however, Brow Defining Boost does not require a trip to the salon and is easily applied at home daily.

CAN I USE ENHANCEMENTS BROW DEFINING BOOST IF I AM GOING TO WAX MY EYEBROWS?

ENHANCEMENTS Brow Defining Boost is suitable for use if you are going to wax your eyebrows. Before waxing we recommended following your aesthetician’s directions. After waxing, we recommend waiting one day or until the waxed area is no longer sensitive, whichever occurs later, before applying ENHANCEMENTS Brow Defining Boost. Waxing tends to cause irritation from the opening of pores and removing hair follicles and may cause the area to be sensitive.

WHAT IS MICRO-DERMABRASION PASTE?

Micro-Dermabrasion Paste is a sugar & salt-based face and body exfoliator for more vibrant-looking skin. It sloughs away dulling, dead skin cells and encourages younger, more vibrant cells to the surface for brighter, smoother-looking skin after just one use. This powerful exfoliator features brightening Vitamin C and super-antioxidant Vitamin E to soothe for more even, healthier-looking skin.

HOW IS NEW MICRO-DERMABRASION PASTE DIFFERENT FROM THE PREVIOUS VERSION?

Micro-Dermabrasion Paste was reformulated as industry ingredient and processing standards have evolved. The modifications to the formula are minor and keep us up to date – but do not impact the excellent exfoliation and ingredient technology that provides the impressive efficacy you’ve come to expect from R+F. This formula remains compatible with all R+F Regimens and is recommended for use 1-3 times per week on the face and body.

The formula is no longer oil-free but remains suitable for dry, oily and combination skin. We incorporated Hydrogenated Vegetable Oil – the right kind and amount of light-weight oil to assist with the glide over the skin and to replenish the surface lipid layer that was exfoliated away. Oils are known to soften and liquify lingering sebum and dirt and rinse off cleanly. Micro-Dermabrasion Paste is not intended for extremely sensitive skin.

The jar and packets have also been updated for a more elevated, premium look that matches the high quality of the product inside as well as the look & feel of the rest of the ENHANCEMENTS product line.

HOW DO I USE MICRO-DERMABRASION PASTE?

Massage directly onto the face and/or body for 30-60 seconds, avoiding eye area. Rinse thoroughly and pat dry. For face: use in place of a cleanser. For body: use prior to moisturizing. Use 1-3 times per week. For maximum exfoliation, do not wet skin before use. For gentler exfoliation, use on damp skin and slowly add water to lessen the intensity of the exfoliation. Not intended for extremely sensitive skin.

CAN I USE MICRO-DERMABRASION PASTE WITH MY REGIMEN?

Yes.

  • With RECHARGE Regimen:
    • Use fingertips to gently and evenly massage on make-up free dry skin in place of RECHARGE 3 in 1 Super Cleanser one to three times a week for added exfoliation.
  • With REDEFINE Regimen:
    • Use fingertips to gently and evenly massage on make-up free dry skin in place of REDEFINE Gentle Exfoliating Wash one to three times a week to whisk away dry flaky skin.
  • With REVERSE Regimen(s):
    • Use fingertips to gently and evenly massage on make-up free dry skin in place of REVERSE Deep Exfoliating Wash one to three times a week for added exfoliation.
  • With SOOTHE Regimen:
    • If skin is not excessively sensitive, use fingertips to gently and evenly massage on make-up free WET skin in place of SOOTHE Gentle Cream Wash once a week to gently exfoliate flaky skin.
  • With SPOTLESS Regimen:
    • We do not recommend using Micro-Dermabrasion Paste on active acne. However, use fingertips to gently and evenly massage on make-up free dry skin in place of SPOTLESS Daily Acne Wash one to three times a week for added exfoliation, avoiding blemishes and red tender areas.
  • With UNBLEMISH Regimen:
    • We do not recommend using Micro-Dermabrasion Paste on active acne. However, use fingertips to gently and evenly massage on make-up free dry skin in place of UNBLEMISH Gentle Exfoliating Acne Wash one to three times a week for added exfoliation, avoiding blemishes and red tender areas.

CAN I USE REDEFINE INTENSIVE RENEWING SERUM AND ENHANCEMENTS MICRO-DERMABRASION PASTE TOGETHER?

Once your skin has acclimated to nightly usage of REDEFINE Intensive Renewing Serum, you can introduce Micro-Dermabrasion Paste one to three times a week in the morning as tolerated. If you have excessively sensitive skin, we do not recommend you use REDEFINE Intensive Renewing Serum or Micro-Dermabrasion Paste.

HOW DO I USE MICRO-DERMABRASION PASTE TO SHAVE?

Use Micro-Dermabrasion Paste on damp skin before shaving to set up hair for a close shave. This salt and sugar scrub can also buff off dead skin that increases a smooth shave and decreases razor burn. Wash off Micro-Dermabrasion Paste and follow with shaving cream and your normal saving process.

For best results, after shaving, use SOOTHE Sensitive Skin Treatment, which is an excellent aftershave for men with sensitive skin or for those who just want to alleviate razor irritation associated with dryness.

WHAT IS THE DIFFERENCE BETWEEN REVERSE DEEP EXFOLIATING WASH AND ENHANCEMENTS MICRO-DERMABRASION PASTE? AND WHEN DO I USE EACH ONE?

REVERSE Deep Exfoliating Wash is a multi-mechanism exfoliator that simultaneously cleanses and helps to visibly refine sun damaged, blotchy complexions. Alpha hydroxy acids loosen old, dull skin cells as tiny beads effectively sweep them away. With a fresh, polished surface, skin appears brighter and prepped to receive the benefits of the rest of the REVERSE Regimen. This can be used daily. ENHANCEMENTS Micro-Dermabrasion Paste is sugar & salt-based face and body exfoliator for more vibrant looking skin. Use it one to three times per week in place of your cleanser to help improve skin tone and texture.

CAN I USE MICRO-DERMABRASION PASTE IF I’M PREGNANT OR NURSING?

Yes, Micro-Dermabrasion Paste is a cosmetic facial and body scrub and is suitable for everyone (except those with very sensitive skin). We recommend that a woman who is pregnant or nursing consult with her healthcare provider about her current products usage and/or before making any changes to her skincare routine. Providing the U.S. ingredient list, Canada ingredient list or Australia ingredient list will help inform the provider.

WHAT ARE THE INGREDIENTS IN MICRO-DERMABRASION PASTE?

C11-13 Isoparaffin, Sodium Chloride, Ethyl Canolate, Caprylic/Capric Triglyceride, Sodium Lauryl Sulfoacetate, Butylene Glycol, PEG-12 Dimethicone, Sodium Bicarbonate, Sucrose, Cetearyl Alcohol, Hydrogenated Vegetable Oil, Fragrance/Parfum, Ceteareth-20, Sodium Sulfate, Phenoxyethanol, Bisabolol, Dipotassium Glycyrrhizate, Silica, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Caprylyl Glycol, Yellow 5 (CI 19140), Yellow 6 (CI 15985).

Can I use Active Hydration Body Replenish on babies, or if I am pregnant?

We test all of our products for safety and efficacy and want the best for our Customers.  As with any skin or health-related questions including pregnancy, medications, and medical conditions or treatments, we advise you to have a doctor review the ingredient listings of all skincare products prior to use.  This best serves the continuity of care for you and supports your best results.

Water/Aqua/Eau, Glycerin, Ethylhexyl Palmitate, Butylene Glycol, Cetearyl Alcohol, Cyclopentasiloxane, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Polysorbate 60, Dimethicone, Steareth-2, Sodium Hyaluronate, Adenosine, Palmitoyl Tripeptide-5, Ceramide AP, Ceramide EOP, Ceramide EOS, Ceramide NP, Ceramide NS, Calcium PCA, Magnesium PCA, Pyrus Malus (Apple) Fruit Extract, Benzotriazolyl Dodecyl p-Cresol, Butyrospermum Parkii (Shea) Butter, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprooyl Phytosphingosine, Caprooyl Sphingosine, Fragrance/Parfum, Behenic Acid, Carbomer, Ceteareth-25, Cetyl Alcohol, Cetyl Hydroxyethylcellulose, Cholesterol, Dimethiconol, Gellan Gum, Hydrated Silica, Lecithin, PEG-12 Dimethicone, Sea Salt/Maris Sal/Sel Marin, Silica Dimethyl Silylate, Ascorbyl Palmitate, Tocopherol, Disodium EDTA, Citric Acid, Disodium Phosphate, Lactic Acid, Sodium Hydroxide, Sodium Phytate, Caprylyl Glycol, Hexylene Glycol, Pentylene Glycol, Ethylhexylglycerin, Chlorphenesin, Phenoxyethanol, Sodium Benzoate, Butylphenyl Methylpropional, Limonene, Linalool, Tin Oxide, Mica, Titanium Dioxide (CI 77891).

Will Active Hydration Body Replenish work if I live in a dry climate?

Yes, those in a dry climate will see and feel the immediate benefits of ENHANCEMENTS Active Hydration Body Replenish.  Regardless of the climate, the 3D3P Molecular Matrix draws and locks in moisture from the atmosphere, forming a water reservoir on the skin’s surface, allowing it to take in hydration as needed.  If fact, we tested the 3D3P technology in the desert of Las Vegas during R+F Convention 2016 on more than 4200 people of different ages, ethnicities and with varying skin concerns. Even in those extreme conditions, 96% of them saw an immediate increase in their moisture level.

Do I need Active Hydration Body Replenish if I live in a humid climate?

Living in a humid climate does not mean that your skin is hydrated.  Active Hydration Body Replenish was formulated to work with all skin types regardless of climate with the right kind and right level of oil-free hydration.  R+F’s proprietary 3D3P Molecular Matrix draws and locks in moisture from the atmosphere, forming a water reservoir on the skin’s surface, allowing it to take in hydration as needed.  Skin will feel and look smoother, softer and more radiant, and not greasy or oily.

Why is Hydration important to my skin?

Proper hydration should be the cornerstone of any skincare routine.  One of the culprits of aging skin is dryness.  Whether you experience dryness due to hormonal changes, the environment or age, it can make skin look older.  In fact, research shows that dry skin actually behaves like older skin.  As the outer surface becomes dry, cell turnover reduces which results in skin that is more prone to sensitivity, lines and wrinkles, and is less receptive to skincare products.  As skin ages, it requires more hydration to perform optimally, and can become more difficult for skin to take in hydration or other skincare ingredients.

How does it fit into the Rodan+Fields philosophy?

Multi-Med Therapy is based on delivering the right ingredients, in the right formulations, in the right order to deliver visibly transformative results.  ENHANCEMENTS Active Hydration Body Replenish was formulated with proprietary technology to pull and hold water onto the skin, natural moisturizers and conditioners to lock it in and further help skin in challenging environmental conditions and peptides to help smooth lines and texture for younger-looking skin.  When used with your other R+F products such as Micro-Dermabrasion Paste, it enhances your Multi-Med Therapy experience.

How do I know if I should use ENHANCEMENTS Active Hydration Body Replenish?

Whether on your face or body, your skin experiences daily challenges from external assault such as extreme weather, UV exposure, indoor heating and air conditioning, and pollution.  And as you age, skin gets dry and dehydrated at a more rapid rate since cell turnover slows down, which causes dead skin cells to build up, making skin look and feel older.  Use ENHANCEMENTS Active Hydration Body Replenish daily to reduce dull-looking skin in the winter, or dry and flaky skin in the summer.  Notice the immediate difference after just one use.

Why should I purchase this product (versus others)?

Active Hydration Body Replenish is not like any other product. This formula includes 3D3P Molecular Matrix – our proprietary, one-of-a-kind structure – invented in our R+F lab.  We created a new molecule to address hydration in a different way, binding Glycerin to Hyaluronic Acid and attracting hydration to the skin throughout the day as needed.  Our technology allows us to deliver a high dose of 30% Glycerin versus other formulas that only contain 1-3%, making this body cream more effective.

Can you use ENHANCEMENTS Active Hydration Body Replenish on your face?

No.  Although the same unique 3D3P Molecular Matrix found in two of our top selling products Active Hydration Serum and Bright Eye Complex is found in Active Hydration Body Replenish, Body Replenish was designed specifically for the skin on the body, which has unique needs.  Because of slower cell turnover, skin on the body skin is even more prone to dryness, dullness and rough patches than your complexion.

 

What is the technology in Active Hydration Body Replenish?

Active Hydration Body Replenish is powered by Rodan + Field’s proprietary 3D3P Molecular Matrix that draws in moisture from the atmosphere and locks it onto your skin.  Active Hydration Body Replenish adjusts to your skin’s needs, delivering hydration to areas that need it most, resulting in younger-looking, younger-acting skin that continues to look healthier over time.

When can I expect to see results from Active Hydration Body Replenish?

By using Active Hydration Body Replenish you can expect to immediately experience softer, smoother-looking skin that stays hydrated all day.  In a one-week consumer study, 90% of participants reported that their skin felt instantly softer after using Active Hydration Body Replenish and 89% reported that their skin felt immediately nourished.*

*Based on a one-week U.S. consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet. 

What results should I expect with Active Hydration Body Replenish?

With daily usage, you skin will feel softer, smoother, more nourished and hydrated.  In fact, a clinical study revealed that Active Hydration Body Replenish more than doubles your skin’s hydration level in just 4 weeks.*

Additionally, the study found that after four weeks:

  • 100% of participants had improvement in overall healthy skin appearance
  • 97% of participants had improvement in skin radiance
  • 94% of participants had improvement in the look of crepiness

*Based on a four-week U.S. clinical and consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet. 

How did ENHANCEMENTS Active Hydration Body Replenish address skin dryness in a new way?

Powerful water magnets quench dryness by adding hydration to the skin’s surface.  The best ingredient to achieve this is Glycerin.  Unfortunately, Glycerin is sticky by nature so most formulas contain only 1-3% Glycerin, making them less effective.  Our Research and Development team created a new molecule to deliver 30% Glycerin in lightweight formula.  Using Active Hydration Body Replenish daily will help skin look softer, smoother, younger, more nourished and radiant.

Why did Rodan+Fields develop ENHANCEMENTS Active Hydration Replenishment?

Our Doctors recognize that besides sunscreen the next priority for getting and keeping great skin is daily hydration — but the right kind of hydration.  As an answer to dry and aging skin on the body, Rodan + Fields Research and Development team developed ENHANCEMENTS Active Hydration Body Replenish.

Assaults to skin include:  Natural aging, hormonal changes, environmental challenges in winter, in summer, when using a sauna, swimming in a pool, playing sports, sweating (salt), or exposure to sun and/or wind with very little protection.  Skin becomes dry, dull, and rough from extreme weather conditions, indoor heating and air conditioning, and pollution. Natural aging processes slows cell turnover, dead skin cells build-up making skin look and act older.

This unique light-weight cream delivers an immediate increase in hydration the first time you apply it and delivers continuous hydration throughout the day. The additional benefits of Jojoba, Coconut Oil, and Shea Butter help lock in hydration while conditioning the skin for lasting benefits over time.

What is Active Hydration Body Replenish?

ENHANCEMENTS Active Hydration Body Replenish is a fast-absorbing, ultra-hydrating daily body cream.  Unlike traditional body products, Active Hydration Body Replenish features R+F’s proprietary 3D3P Molecular Matrix, which continuously draws moisture from the atmosphere and locks it onto your skin, restoring skin to its optimal hydration level.  Additionally, Active Hydration Body Replenish adjusts to your skin’s needs – delivering hydration to areas that need it most — leaving skin feeling softer, smoother, more nourished and hydrated all day.

What if I have multiple eye area concerns? Can I use both Active Hydration Bright Eye Complex and REDEFINE Multi-Function Eye Cream products?

Yes, if you have multiple eye area concerns, for example, both dark circles and crow’s feet, you can incorporate REDEFINE Multi-Function Eye Cream and Active Hydration Bright Eye Complex into your skincare routine.

Anyone concerned with both aging and stressed eyes can use both products. Either apply Active Hydration Bright Eye Complex in the morning and REDEFINE Multi-Function Eye Cream at night, or apply Active Hydration Bright Eye Complex and follow with a layer of REDEFINE Multi-Function Eye Cream.

How do I use Active Hydration Bright Eye Complex with Active Hydration Serum?

Active Hydration Bright Eye Complex is specifically formulated to help with the appearance of dark circles and puffiness around the eye area while Active Hydration Serum is formulated for the rest of your face. If you use both products on their specified areas, you can maximize the benefits of R+F’s proprietary 3D3P Molecular Matrix technology.

To use the products together, after cleansing and toning (or after Step 1 of the SOOTHE Regimen) apply Active Hydration Bright Eye Complex as directed beneath the eyes over the orbital bone ridge on the lower lid and towards the eye but staying away from the lashes. Next, apply Active Hydration Serum over the face and onto the orbital bone. Follow with the remaining steps of your Regimen.

Why isn’t Australia getting Active Hydration Bright Eye Complex?

R+F is thrilled to have launched into the Australian market in September 2017. We are focused on extending our brand DNA and business into this new market with our Multi-Step Science skincare philosophy and focusing on our core Regimens.

Further innovation, including the new AMP MD System and Active Hydration Bright Eye Complex, will be introduced at a later time.

Why is it important to use an eye product?

Your eyes are the first place to show stress and fatigue. This is because the delicate area around the eye is the thinnest skin on your face and lacks sebaceous glands that protect this skin. The more fragile, dehydrated and thinner this skin is, the more it shows signs of tiredness since it is under constant exertion and exposure to the elements.
Dark circles, puffiness and ‘tired eyes’ inspired us to answer those needs with Active Hydration Bright Eye Complex.

How does Active Hydration Bright Eye Complex work?

Active Hydration Bright Eye Complex utilizes R+F’s powerful 3D3P Molecular Matrix to help your delicate under-eye skin reach its optimal hydration level, visibly decreasing the look of dark under-eye circles and dryness. The hydrating power of the 3D3P Molecular Matrix also makes the under-eye skin more receptive to other ingredients, so we supercharged the formula with caffeine, phytonutrients and illuminating brighteners to visibly reduce puffiness and improve under-eye radiance.

When do I apply Active Hydration Bright Eye Complex if using it with my R+F Regimen?

After cleansing and toning your face, use your ring finger to gently apply a small amount of Active Hydration Bright Eye Complex to the eye area in the morning and evening. Stay away from lashes and do not apply to the upper eyelid. Allow to dry, then follow with your remaining Regimen products.

When used with the AMP MD Derma-Roller, cleanse, tone, use the AMP MD Derma-Roller, then apply Active Hydration Bright Eye Complex as directed. Follow with the remaining products in your skincare routine.

What are the results of using Active Hydration Bright Eye Complex?

Consumer participants reported noticeable improvements in just two weeks with even better results after four weeks.
After just four weeks of using Active Hydration Bright Eye Complex, consumer participants reported overall improvement in the appearance of:

  • 93% brightness of the eye area
  • 87% dark under-eye circles
  • 91% under-eye puffiness
  • 82% under-eye hydration

*Based on a 4-week U.S. consumer study. Results may vary depending on multiples factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.

Why do I need a separate product for the eye area? Can’t I just use my Regimen or Active Hydration Serum around my eyes?

The skin around the eyes is the thinnest on the face and surrounds the fragile eye itself. Every eye area product needs to be tested and approved specifically by an ophthalmologist prior to usage for safety. Every Rodan + Fields eye product receives extensive testing to this end.

Other products, though safe and effective to be used where intended, are usually not tested to be used near the eye. At Rodan + Fields, safety and efficacy as well as customer satisfaction are our priorities when it comes to our products.