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1
Hero — problem → solution
Dermatologist-developed
"Even tone. Visible brightening. Backed by dermatologists."
START AUTOSHIP — 20% OFF
LEARN MORE
✓ Clinically tested
✓ Dermatologist-developed
✓ 60-day guarantee
HERO IMAGE — real skin, warm light, woman 50+
Italic display headline (TT Ramillas) · 1 primary CTA · trust badges. Mobile: image stacks under copy, CTA full-width.
2
Two customer pull-quotes
★★★★★
— Linda M., 58
★★★★★
— Carol R., 62
3
Benefit pillars (4)
◐
≋
✦
◇
Brightens spots · Evens tone · Restores clarity · Smooths texture. Icon + one line each.
4
"What changes after 50" — problem framing
Mature skin loses tone & clarity faster
90%
2×
8 wks
Agitate the problem with 2–3 big stats. Respectful, not fear-based.
5
The science
CLINICAL / LAB IMAGE
Clinical results
87%
8 wks
* fine-print study citation line
6
Before & After gallery ★ added
Real results over 8 weeks
BEFORE / AFTER
Week 4 · dark spots
BEFORE / AFTER
Week 8 · even tone
BEFORE / AFTER
Week 8 · clarity
Real-skin pairs w/ timeline labels. Clinical framing, no heavy retouch.
7
Quality you can trust
Dermatologist-tested
Third-party tested
Cruelty-free
Made in USA
8
← the money section ✦
START AUTOSHIP — 20% OFF
Buy module — primary conversion anchor
PRODUCT CAROUSEL
View full regimen & ingredients ▸
Reverse Brightening Regimen
★★★★★ 4.8 (20k)AutoShip & Save20% OFF
$X.XX/day · free shipping · pause or cancel anytime
Try Oncefull price
$X.XX/day · no free shipping
Ships in 24hFree 2-day60-day guarantee
AutoShip pre-selected · per-day price · cancel-anytime reassurance. Sticky CTA mirrors this on mobile.
9
Why R+F? (4 bullets)
✓
✓
✓
✓
10
Ingredients & key actives (expandable)
Brightening actives & full INCI+
11
Us vs. Them comparison
| R+F Regimen | Single brightener | In-office | |
|---|---|---|---|
| Multi-step system | ✓ | ✕ | ✓ |
| Dermatologist-developed | ✓ | ✕ | ✓ |
| At-home / affordable | ✓ | ✓ | ✕ |
| 60-day guarantee | ✓ | ✕ | ✕ |
12
Testimonials (3)
photo
★★★★★— Susan T., 55
photo
★★★★★— Diane K., 61
photo
★★★★★— Pam L., 57
13
Recommended by dermatologists
Dr.
— Board-certified dermatologist
14
FAQ accordion
When will my regimen arrive?+
What's in the regimen?+
When will I see results?+
Is it safe for mature / sensitive skin?+
How do AutoShip & returns work?+
How do I use the regimen?+
15
Closing CTA banner
"Ready for visibly even, brighter skin?"
START AUTOSHIP — 20% OFF60-day money-back guarantee · cancel anytime
One allowed warm-paper background moment (--rf-paper-warm). Repeats the hook.