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– More than 45,000 attend the largest R+F Convention yet, in person and via new virtual platform –
– Company unveils groundbreaking ENHANCEMENTS Lash Boost™ product for lashes that look fuller, darker, longer –


San Francisco, Calif. — November 7, 2016 — During its 2016 Convention, Rodan + Fields together with its Independent Consultants raised more than $1 million to empower students in need through the Prescription for Change® (PFC) Foundation and nonprofit partner buildOn. More than 45,000 Rodan & Fields, LLC, (“Rodan + Fields”) Independent Consultants attended Convention 2016 in person or virtually, making it the largest Convention in the Company’s history. In keeping with its annual charitable giving tradition, company Chairman Amnon Rodan challenged the R+F community to contribute and promised the company would match their donations up to $500,000, for a total of $1M.


“We are a company with purpose that values giving back, and in a few short days, our community of Independent Consultants truly amazed us by contributing $523,850, surpassing our original goal and match amount of $500,000,” said Lynn Emmolo, Chief Brand Officer for Rodan + Fields and PFC board member. “I want to thank everyone for this incredible effort that will help so many young students realize their dreams.”


“We were blown away at the generous contributions from Rodan + Fields,” said Paul Boye, Chief Program Officer for buildOn. "To raise more than a million dollars in a few days is nothing short of extraordinary. The funds will support our service learning programs in high schools in six challenging U.S. urban areas serving 5,000 students.”


With its innovative virtual platform, Rodan + Fields saw an unprecedented increase in Convention attendees over the previous year, with twice as many in-person attendees traveling to Las Vegas, and more than 32,000 Consultants attending virtually from all over North America.


From the Convention main stage in Las Vegas, the Company also announced its revolutionary new product, ENHANCEMENTS Lash Boost, which dramatically improves the appearance of lashes while protecting them against future damage. The result is fuller-looking, longer-looking, darker-looking lashes. ENHANCEMENTS Lash Boost is now available through Rodan + Fields Consultants to Preferred Customers, priced at $150 for a two-month supply.


“Following a period of tremendous growth, this year’s Convention was an incredible experience that exemplifies our innovative and entrepreneurial company spirit,” said Heidi Wissmiller, Chief Operating Officer of Rodan + Fields. “The Rodan + Fields community is passionate and purpose-driven to deliver life-changing skincare. As I look back on the electrifying energy of our Independent Consultants, the charitable contributions they made and the unveiling of ENHANCEMENTS Lash Boost and so much more, I am energized about the future.”


About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields’ dermatology-inspired skincare products and proprietary, technology-driven social enterprise platform are changing the way people engage in the skincare category, shop for products and care for their skin. In 2007, the company made the unprecedented move out of department stores and into the world of community commerce in order to realize the doctors' vision for providing the closest alternative to a professional skincare experience outside of a medical office and, in the process, empowering entrepreneurial opportunity. Products are available through Rodan + Fields Independent Consultants and at


About Rodan + Fields Prescription for Change Foundation
The PFC Foundation is a non-profit organization funded through voluntary contributions by Rodan + Fields Independent Consultants and by the company. The PFC Foundation supports students in need on their journey to becoming a prescription for change in their communities by fostering belief in themselves.


About buildOn
At home or abroad, buildOn's goal is to break the cycle of poverty, illiteracy and low expectations through service and education. Across the U.S., buildOn empowers urban youth to transform their neighborhoods through intensive community service - working with senior citizens, the homeless, and younger children. These same students help build schools in some of the economically poorest countries in the world. Our students have contributed more than 1.8 million hours of service in the U.S., and have helped build more than 1,000 schools in developing countries. For more information, visit buildOn has a 4-star rating from Charity Navigator.




Media Contact:
Access-Emanate Communications
(415) 904-7070